Google Slap Down
Saturday, July 19th, 2008So what’s up over at Google…
The Search Engine Marketing giant has dealt another serious blow to the Internet Marketing community. This is more bad news for Google Advertisers. A recent change to the Google AdWords algorithm has resulted in a Double Hit for advertisers:
- Now the rates you’re paying for ads have skyrocketed
- The conversion rates for those ads are dropping like
flies at an insecticide factory.
It’s no wonder that Advertisers Are Pissed Off over this the latest “Google Slap”. Google it trying to pass it off saying “The plummeting click-through rates on its ads are a good thing” .
We’re Not Buying It!
Wired Magazine recently published a story on it’s blog that quoted a Google Advertiser, who calls himself Sam, as saying:
“If it were just a rate increase, I would have tolerated it. But my ad rates have doubled and I’ve got no business,” says one longtime AdWords advertiser, “Sam,” who doesn’t want his real name published for competitive reasons. He says he runs a very specialized niche service, and doesn’t want his competitors to know about his current business crisis.
Google claims that the drop in paid clicks is intentional. The logic being that: If they (Google) serve fewer but more relevant ads for a given search query, it could increase click-through rates and thereby ultimately raise the ad rates. (For Who For Them?) This in turn should be beneficial for advertisers, who may get fewer clicks, but better quality leads from their ads.
