Real Estate 101: Image is EVERYTHING!
Friday, November 16th, 2007
The image that people have pop up in their mind when certain words are spoken can make a huge difference in a Real Estate Marketing Plan. different image. They all may be houses but they will be different shapes, different stories, different colors and probably in different locations. Did you image a house at the beach or within your neighborhood? Did you imagine a two story primary residence or was it a cabin in the mountains. What color was it and was it brick or some other feature.
My point is that communication relies on memories and communication is really what “marketing” is trying to accomplish. If the person you are marketing towards has a similar background as you then you probably communicate rather well. But if the targeted client has different backgrounds you might not be communicating well.
I first look at the pictures in an advertisement. The tags lines or wording and explanation will either reinforce my first image or it might confuse it. I believe that using as many pictures as possible will always communicate better than keys works and phrases. But people will struggle more on the wording and then throw in a picture without much thought.
I search the MLS website all day long looking for houses that fit my search guidelines. When the listing has no pictures or the pictures are poor I will emotionally and physically pass on the house.
That is a reflection on the Listing Agent but it penalizes the house and it’s owner.
